Frase: AI-Powered SEO Content Optimization Tool
Introduction
Frase is an AI-powered SEO content platform designed to help marketers, writers, and SEO professionals create content that ranks. By combining content research, outline building, writing assistance, and optimization in one workspace, Frase streamlines the entire content creation process. It’s especially popular for simplifying SEO research and ensuring your articles align with top-ranking content.
Who It’s For
Frase is ideal for:
- Content marketers looking to improve rankings
- SEO professionals needing keyword insights and SERP analysis
- Bloggers and writers seeking AI-assisted outlines and drafts
- Agencies and freelancers producing high volumes of optimized content
Whether you’re writing for a niche blog or managing a team at an SEO agency, Frase provides tools to speed up workflows and boost visibility.
Ease of Use
Frase features a clean and intuitive interface that’s beginner-friendly, yet powerful enough for pros. The dashboard is web-based, with everything from content briefs to AI writing features available in a single workspace. It includes drag-and-drop headings, customizable templates, and clear content scoring to guide improvements.
Frase is available on all major browsers—no downloads needed.
Pricing
Frase offers multiple plans to accommodate different users:
- Solo Plan: $14.99/month
- 1 user, 4 articles/month
- Basic Plan: $44.99/month
- 1 user, 30 articles/month
- Team Plan: $114.99/month
- 3 users, unlimited articles
Add-ons like SEO Add-On ($35/month) unlock more advanced features, including SERP data, keyword volume, and clustering tools.
Frase also offers a 5-day trial for $1 to explore all features.
Use Cases
Frase is used in a variety of ways, such as:
- Creating SEO briefs in minutes by analyzing competitors’ top pages
- Generating AI-written content based on targeted keywords
- Improving existing content with real-time SEO suggestions
- Clustering keywords to create content silos and authority
Example: A freelance writer might use Frase to quickly build an article outline based on a keyword like “best productivity tools” and have a draft ready within 20 minutes using the AI writer.
Alternatives
Here are some popular alternatives to Frase:
- Surfer SEO: Offers more in-depth keyword data and NLP suggestions but is pricier.
- Jasper + Surfer SEO Integration: Great for content generation but requires two separate tools.
- MarketMuse: Strong in topic modeling but expensive for solo users.
- Writesonic: Strong AI writing features, less focused on SEO optimization.
Frase stands out for its all-in-one simplicity and balance of features-to-price.
Getting Started
To get started with Frase:
- Visit frase.io
- Sign up and choose a plan (start with the $1 trial)
- Enter a keyword to generate your first brief
- Customize your outline and start writing using Frase’s AI
- Use the content score to fine-tune SEO performance
The onboarding includes tooltips and templates to help beginners get up to speed quickly.
Final Thoughts
Frase is an excellent tool for anyone who creates content for SEO. It eliminates the guesswork in keyword research, speeds up writing, and improves overall content quality. If you need a reliable content assistant that combines research, writing, and optimization in one place, Frase is a smart investment.
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