Optimize Content for SEO Using Frase AI
Creating great content is only half the battle; ensuring it gets found by your target audience through search engines is equally critical. Search Engine Optimization (SEO) involves aligning your content with what search engines (and users) are looking for. This means understanding search intent, incorporating relevant topics and keywords, and structuring content effectively based on top-ranking competitors.
Frase.io is an AI-powered tool specifically designed to assist with content research, creation, and optimization. It analyzes top-ranking search results for your target keyword, providing actionable insights and a data-driven approach to improving your content’s SEO potential. This guide will show you how to use Frase to analyze and optimize an existing piece of content (like a blog post) to increase its chances of ranking higher in search results.
How to Optimize Existing Content with Frase.io
By following these steps, you will learn how to import your existing article into Frase, run a SERP analysis for your primary keyword, interpret Frase's content brief and optimization suggestions (including topic clusters and keyword recommendations), and use the built-in editor to enhance your content's relevance and achieve a higher topic score.
Tools You'll Need
Frase.io Account
a link or text of the content to optimize
Target keyword for the content
Step-by-Step Instructions
Step 1: Log In to Frase & Create/Open Document
Log in to your Frase account. You can either create a “New Document” or open an existing one if you’ve previously worked on the content within Frase. Choose the “Optimize Existing Content” workflow if prompted.
Step 2: Import Your Existing Content
Enter the target search query (your main keyword) for which you want to optimize the content. Then, provide the content itself. You can either paste the URL of the published article (Frase will attempt to import it) or paste the full text directly into the editor.
Step 3: Run SERP Analysis
Frase will automatically analyze the top search engine results pages (SERPs) for your target keyword. This process identifies common topics, questions, headers, and keywords used by the current top-ranking pages. This analysis forms the basis for Frase’s optimization recommendations.
Step 4: Review the Content Brief and Optimization Panel
Once the analysis is complete, explore the right-hand panel (often labeled “Optimize” or similar). This panel contains insights derived from the SERP analysis. Key areas include:
* Topics: Important concepts and keywords mentioned frequently by competitors.
* Headers: Common section headings used in top results.
* Questions: Questions users are asking related to the topic (sourced from People Also Ask, Quora, Reddit).
* Links: External sources cited by competitors.
Step 5: Integrate Keywords and Address Topic Gaps
Compare the suggested topics and keywords in the optimization panel with your current content in the main editor window. Identify important topics mentioned by competitors that are missing from your article. Strategically weave these relevant keywords and concepts into your text naturally. Aim to cover the topic comprehensively based on the SERP data.
Step 6: Use the Content Editor and Topic Score
As you edit your content within Frase’s editor, the “Topic Score” (usually displayed prominently) will update in real-time. This score reflects how well your content covers the relevant topics compared to the top competitors. Aim to increase this score by incorporating the suggested terms and addressing topic gaps, but prioritize readability and natural language over simply stuffing keywords.
Step 7: Finalize, Update, and Monitor
Once you are satisfied with the optimizations and the Topic Score, copy the revised content. Update the original article on your website with this improved version. Monitor its performance in search results over the following weeks and months using tools like Google Search Console.